Turn Lane Efficiency Into Commercial Diesel Volume Growth.
Commercial drivers don't just choose a station for the fuel price—they choose it for the layout. Discover how regional fuel centers are utilizing our commercial lane dispensers to eliminate transaction friction, capture local fleet market share, and steadily accelerate core diesel throughput.
the study
We wanted to look past standard B2B marketing fluff and measure the exact impact our commercial lane fluid dispensers have on a station's core diesel volume. So, we conducted a rigorous 12-month transaction field study tracking 39 distinct retail fueling locations.
To keep the findings entirely unpolluted and objective, our research design was straightforward:
The Framework: We audited 6 full months of operational volume prior to hardware installation and compared it directly against 6 full months of volume post-installation.
The Control Measure: We isolated pay-at-the-pump transaction data only. This completely stripped out indoor kiosk transactions, cash-register noise, and bulk corporate fleet anomalies to ensure we measured the standalone impact of lane infrastructure upgrades.
12 months
39 retail sites
19 million gallons
The Core Finding: Steady Baselines & High-Performance Surges
When evaluating our multi-site network footprint across all 39 stores, our retail partners realized a steady, highly competitive average baseline diesel volume increase of +2.2%.
However, our research also revealed that fluid dispensing equipment does not operate in a vacuum—its performance is highly sensitive to site layout. When deployed at locations experiencing peak-hour island congestion or heavy cross-street competition, our hardware unlocked dramatic, double-digit throughput surges:
case study #1
Cross-Street Conquest
Location Profile: Mid-Tier Metro Footprint Facing Intense Localized Cross-Street Competition
Location Highlight: Southeast Metro Transit Corridor
The Challenge: The station is surrounded by massive national truck plazas that pull local fleet trucks away. By introducing the lane dispenser, you match the fueling infrastructure of the giant plazas on a smaller, faster suburban footprint. It turns a localized station into a competitive predator that actively steals local routes from the big guys down the street.
Results:
6-Month Volume Prior to Install: 252,000 Gallons
6-Month Volume Post-Install: 334,000 Gallons
Net New Volume Injected: +81,000 Gallons
Total Throughput Growth: +32.3% Volume Acceleration
The Takeaway: Consolidating the lane experience turned speed-to-fill convenience into a localized competitive weapon, pulling heavy commercial box truck traffic straight away from competitors.
case study #2
Traffic Flow & Squeezed Footprint
Location Profile: High-Capacity Transit Axis Adjacent to Major Commercial Logistics Lanes
Location Highlight: Major Texas Freight Axis
The Challenge: This site has plenty of diesel traffic, but during peak hours (like morning logistics rushes), the lanes clog up. Drivers see lines and pull away. Transitioning the layout to include pay-at-the-pump fluid dispensers slices the total minutes spent per transaction. It moves trucks through the lane faster, unlocking trapped capacity inside the exact same physical footprint without pouring a single new slab of concrete.
Results:
6-Month Volume Prior to Install: 212,000 Gallons
6-Month Volume Post-Install: 240,000 Gallons
Net New Volume Injected:+27,000 Gallons
Total Throughput Growth:+12.7% Capacity Unlock
The Takeaway: Slicing transaction times allowed the station to process significantly more commercial vehicles per hour during peak travel windows, capturing volume that used to drive right past.
case study #3
Local Fleet Magnet
Location Profile: Lower-Baseline Regional Hub Catering to Localized Business & Municipal Fleets
Location Highlight: Western Agricultural Hub
The Challenge: Located in an industrial or agricultural hub, this station needs predictable commercial volume to shield it from seasonal economic shifts. By putting fluid right in the commercial lane, the site naturally attracts local utility trucks, municipal fleets, and regional delivery vans that require standardized, rapid fueling loops. It secures a high-margin, fiercely loyal commercial user base that keeps the store profitable year-round.
Results:
6-Month Volume Prior to Install: 177,000 Gallons
6-Month Volume Post-Install: 199,000 Gallons
Net New Volume Injected: +22,000 Gallons
Total Throughput Growth: +12.4% Stable Lift
The Takeaway: Lane optimization isn't an exclusive luxury reserved for massive interstate truck stops. Upgrading infrastructure captured a fiercely loyal local business segment, securing a rock-solid volume floor.
Put Our Hardware on Your Islands. We’ll Handle the Rest.
Our dispensing systems perform at their absolute peak when they are actively solving real operational bottlenecks. If your islands are experiencing lane friction, or if your competitors are still forcing drivers to rely on legacy boxed inventory layouts, there is trapped fuel volume waiting to be captured on your sites.
Because Additech fully designs, installs, and completely maintains our fluid dispensing infrastructure with zero out-of-pocket equipment costs or capital investment required from your brand, we share the operational stakes with you. We only succeed when your lanes move more volume.
Let our engineering and analytics teams run a site-matching review on your current network layout to project your brand's true throughput potential.